The history is in the label

"In 1919, the first year of prohibition, my grandfather took the train to California to learn where he could purchase the best grapes for winemaking," says Michael Mondavi. "According to prohibition law, each head of household could make 200 gallons of wine. My grandfather, Cesare, determined that Lodi was the best area because of the Zinfandel grape. Zinfandel makes a great red wine and the grapes have thick skins so they could be shipped across the country in rail cars and trucks without spoiling." In 1920, Cesare Mondavi moved his family to Lodi to ship wine grapes and winemaking supplies to Italian families throughout the country.

Today, Michael Mondavi and his family continue in the California wine business. Rosa Mondavi's
philosophies remain an influence on Michael and on the wines we create. Rosa encouraged
Michael to make wines that were affordable and, most importantly, great-tasting. Simply, Rosa
believed that when offered wine, a friend or relative was being polite by consuming one glass.
Two or three glasses, however, meant the wine was very good and you had truly done your job as
a winemaker.